Web Designer 232414: interface design rather than software engineering
Web Designer covers planning and preparing information for online publication with particular emphasis on interface design, navigation, layout, visual communication and the needs of the intended audience. VETASSESS includes UI/UX Designer as a suitable title where the work matches this design-centred scope.
The role can involve front-end implementation, but coding alone does not make a Web Designer. Back-end or application development may fit Web Developer or an ICT occupation, while brand graphics, illustration and multimedia production have separate design codes.
What the occupation covers
- researching users, stakeholders, design objectives and constraints;
- creating information architecture, interfaces, layouts and navigation systems;
- preparing sketches, prototypes and documented design solutions;
- selecting visual and interactive media for accessible online delivery; and
- working with clients and developers through production and implementation.
VETASSESS expects design study, relevant work and a portfolio
VETASSESS classifies Web Designer as a Group B occupation. Highly relevant study is design-centred and can include digital design, interactive media, web design, information design and UI/UX subjects. An IT qualification without core design content is not automatically highly relevant.
Applicants must also provide a portfolio link or design samples. The portfolio and employment evidence should show the applicant's own design decisions, user-interface work and production involvement rather than only a list of technologies or screenshots without context.
Different lists support different pathways
The STSOL result supports state-nominated subclass 190 and subclass 491 consideration. The current Core Skills Occupation List mappings support the displayed standard subclass 482 and direct-entry subclass 186 results, while regional and training mappings support subclass 494 and 407.
The presence of several pathways does not remove the need to match the design occupation or meet the separate nomination, sponsorship, assessment and visa criteria for the selected stream.
Common mistakes to avoid
- Using Web Designer for software development with little interface or visual design responsibility.
- Submitting a portfolio without explaining personal contribution, objectives and design decisions.
- Treating a general IT degree as highly relevant without substantial design content.
- Confusing web design with Graphic Designer, Multimedia Designer or Web Developer.